Minarc Group

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Looking Ahead: Dream Destinations

As the world shelters in place, we can’t help but look ahead at the future of travel and our everlasting longing to discover new places and new faces.

Tatler Hong Kong recently featured a roundup of places to dream about now. Excited to see one of our most cherished projects, ION Adventure Hotel, located in in Iceland a part of this story.

Formerly an inn for workers of a power plant in Selfoss, Iceland, this abandoned building was transformed by Minarc design studio into ION Adventure Hotel. The boutique hotel’s stark architecture uses an environmentally friendly prefabricated panelized building system; its eco ethos can be seen in every detail, from the fair-trade organic linen to the water-saving shower systems.

Less than an hour’s drive from the hustle and bustle of Reykjavík and set against a backdrop of majestic mountainous lava fields, ION Adventure Hotel is an unforgettable experience. Whether you are seeking a quiet, soulful soak beneath the Northern Lights, a challenging trek across an ancient glacier or a day of fly-fishing in plentiful icy rivers – at ION Adventure Hotel, these are only a wish away. ION’s location by the “Golden Circle” route makes it the perfect base from which to explore Iceland’s rich heritage, hardy flora and fauna, and myriad opportunities for extreme adventure. Close to Thingvellir National Park (a UNESCO World Heritage Site), ION provides easy access to all the essential attractions of “the land of fire and ice”.

Dream on and explore more.

Photo by Art Gray Photography

Photo by Art Gray Photography

Photo by Art Gray Photography

Photo by Art Gray Photography

Photo by Art Gray Photography

Photo by Art Gray Photography

Photo by Art Gray Photography

Photo by Art Gray Photography

Photo by Art Gray Photography

Photo by Art Gray Photography


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